WHAT WE DO. HOW WE DO IT.
YOUR PLAN - WHAT ARE YOU TRYING TO ACCOMPLISH?
Communications must deliver results and further your goals. Your plan will organize how you deliver messages and tell stories to audiences that matter to drive outcomes you seek. My process, in sum, is:
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Discover, learn, diagnose – What’s your Good Problem all about? What do you want to achieve? What is your purpose?
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Plan, strategize – What are your objectives? What do you want to happen? Outline audience, messages, strategic approach, tactics/Things to Do, timetable.
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Execute – Do All the Things, integrated and in a planned, orchestrated, sequence, e.g., write, publish, produce, post, respond, engage.
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Measure, learn – Track results. Report outcomes.
Apply insights. Keep going as needed.
WRITING AND CONTENT
280 characters. 2,500 words. Everything in between.
Long form, short form. Medium form. Novella. Haiku.
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Every story is tellable. Every message can be made clear. No matter the channel or medium. No matter the topic. No matter the goal or purpose - inform, sell, persuade, engage, spark action or reaction.
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Writing is the foundation. It must be crisp, captivating, have the right tone and voice, and support your purpose.
MEDIA AND MESSAGE TRAINING
You can buy your way to brand awareness, but not brand reputation. Media coverage, done right, delivers both.
Knowing how to talk to news reporters, how to be interviewed successfully, is key. It takes practice and training with an experienced recovering journalist teaching you proven, confidence building techniques for sharp, memorable delivery of your message, supported by even sharper focus on your purpose.
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From Fortune 50 executives to start up product managers, our media and message training experience is deep and diverse.
